National Geographic - Leave No Trace

Creating an awareness campaign includes a lot of necessary components, but most importantly it needs to catch the attention of a passerby. Drawing people in with bright colors, I created these posters to attract the public and teach them to leave no trace when they enjoy the outdoors.

Poster Design

A combination of the National Geographic and Leave No Trace campaign, I worked with bright colors from Nat Geo and contrasted black and white images to bring attention to the poster. Including the large title, "Leave No Trace" and a tagline "Pick up and Pack out," the poster also features text that informs viewers of their environmental impact on the outdoors when they leave trash behind.

Standalone photos of my friends climbing, shot and edited by myself.